Bliss is an Italian jewelry brand with modern, elegant pieces that interpret contemporary tastes and design in an elegant and innovative way. Each Bliss jewel is the result of the creative flair and sensibility of talented designers able to express fashion trends and changing tastes through modern jewelry that can be worn every day and in any situation. Two souls live in the world of Bliss. One, more classic and refined, was designed for women who love classic jewelry with a contemporary twist. The other, more avant-garde, was created for women who prefer designer jewelry made of trendy materials such as steel and wood. Yet both lines share a characteristic: the diamond.

     The diamond inserted in each Bliss jewel is always elegant and never showy. Its sparkle and purity make each Bliss jewel unique. Bliss advertising addresses a wide-ranging target through several channels: the press, internet, and in-store advertising. Bliss has also signed important agreements with celebrities admired in Italy and abroad.

     Alessandro Del Piero, the world-famous soccer star of the Italian national team, has been a celebrity testimonial for hugely successful Bliss press campaigns launched over the past few years.

     Paris Hilton, America's most famous heiress, is the new female face of the Bliss advertising campaign, a modern icon of the fun-loving jet set and high society whirl. She is the perfect celebrity testimonial for interpreting the young, dynamic, posh style of Bliss's most recent collections. All these strengths have been summed up in the Bliss slogan: "Everything is possible."

*Source: "http://www.bliss.it/uk/home.htm"